Garmin has partnered with Disney to release a range of branded bands for the Vivofit Jr range of activity trackers using Marvel Avengers, Disney and Star Wars brands and themes.
With Mickey Mouse, BB-8 and Marvel Avengers there’s something for everyone with these new bands.
The Vivofit Junior itself too has new features, with a mobile app containing adventures where children can complete missions to advance their journey based on steps and activity.
“The vívofit jr. 2 is all about making fitness fun for kids, instilling at a young age the joy of leading an active lifestyle,” said Cliff Pemble, Garmin president and CEO. “We are honoured to team up in such a unique way with Disney, tapping into the brilliance of their creative storytelling experts. Through collaborating across the brands of Disney, Star Wars and Marvel and infusing their characters and stories into our product and mobile app, we’re able to offer kids and their parents a gamified approach to fitness like no other.”
“Disney is committed to creating healthier generations, and we’ve worked with Garmin to make healthy living fun with a wearable product featuring the characters and stories we know kids love,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products and Interactive Media. “By combining Garmin’s expertise in wearable technologies with Disney storytelling, we’re entering a category with the potential to influence the way kids stay active.”
There are three app experiences for kids to choose from:
Mickey’s Birthday Surprise: A Disney Adventure
In this adventure, kids go alongside Minnie Mouse and her friends as they plan a surprise birthday party for Mickey Mouse. Decorate for the party with Daisy Duck, whip up the birthday cake with Goofy, and get everything ready without Mickey Mouse finding out!
BB-8’s Adventure: A Star Wars Story
In this adventure, kids go alongside BB-8 and the pilot Zepha as they tackle app adventures on the planet Jakku. Search abandoned starships for missing parts, meet Maz Kanata, and help rescue BB-8 from danger!
Ultron’s Revenge: A Marvel Avenger’s Mission
In this adventure, kids go alongside Captain America and the Avengers as they tackle app adventures in New York City and try to defeat Ultron. Meet the invincible Iron Man at Tony Stark’s lab, help Thor capture the mischievous Loki, and even accompany Black Widow on top secret S.H.I.E.L.D. missions.
These new Vivofit Jr 2 will set you back $129 and additional bands are $45.