Today at CES in Las Vegas, FitBit, the heroes in fitness tracking solutions, announced a new wearable. It is so close to being a smartwatch but they are not openly admitting to competing with Apple, Samsung etc in their game.

Fitbit-Blaze_Clock-Faces-4

The FitBit Blaze is here. So, give me the brief!

  • Continuous heart rate tracking
  • Onscreen fitness workouts thanks to Fitstar
  • Real time stats during your workout, if you’re running you’ll see live details on how far, pace, heart rate etc

Fitbit_Blaze_Blue_Classic_FitStar_WorkoutScreen

  • FitBit will automatically recognise what type of exercise you’re doing and log it in the app as such
  • The usual sleep tracking, step counting etc
  • Colour touch screen and various watch faces – a first for FitBit
  • Call, text and calendar notifications from your phone
  • Five days battery life

Fitbit-Blaze_Lineup

  • Music control from the Blaze to play/pause, skip songs on your phone
  • A huge lineup of various bands
  • Available in Black, Plum and Blue in Medium, Large and X-Large
  • Available for pre-order today for $329.95 with availability starting in March

Fitbit_Blaze_Stainless-Steel_Text_Notifications

Are we all rushing out to buy one?

EFTM’s coverage of CES 2016 is made possible with support from Intel, Hisense, Sony, Samsung, LG and Alcatel One Touch