About EFTM

EFTM is an online Men’s Lifestyle Magazine – publishing content for Australians, written by Australians.  From Automotive news, reviews and information, to Technology reviews, news and comparisons along with the very best in lifestyle products and news.

Trevor Long, Chris Bowen and Geoff Quattromani are passionate about cars, technology and all the coolest and latest things – EFTM showcases these very same things.

From an exclusive drop of whiskey or an Armarni fragrance, to a cup of five-minute noodles – anything that might be of interest to the readers and social audience.

Reaching over 100,000 readers per month, along with a social audience of over 30,000 the EFTM audience is 77 Male, 31% aged between 25 and 34, 26% between 35 and 44 and 64% of them are Married.

Covering lifestyle trends, sports, fitness, technology, toys, motoring, DIY and plenty more, we delivers the latest news, reviews and opinion for every type of man, without casting stereotypes. It’s the website all men can read, whether they are hipsters, fitness freaks, sports tragics, car crazy, bogans, stylers, or any type of permutation or combination of the above.

Each article offers an entertaining look at the different interests of men, written by an expert in the different areas of manliness. That said, even women will find plenty of interest on EFTM.com.au

Updated regularly with the latest content for men, EFTM.com.au delivers news, features and opinion articles, backed up by a regular Technology podcast and video content.

No matter how men like to get their information, EFTM.com.au has a medium that will suit them.

About the Team: Who’s Who @ EFTM