It was’t long ago you had to invest in a long term contract with Foxtel to get access to the kind of content on offer at National Geographic, and – for that matter – sport like the English Premier League. But all that is changing with the telco battle for your business and now Optus has added NatGeo content to their mobile platform.
Launching a new app in partnership with National Geographic Optus customers will get access to a huge range of NatGeo content without any streaming or data download costs.
There will be articles, photography and feature documentary’s in the app to view and browse all with that enticement of “not using your data”.
Jacqui Feeney, Managing Director of Fox Networks Group ANZ, said of the launch “this app sees major investment in a digital first product come to fruition. It has been a true collaboration between National Geographic and the team at Optus. It delivers on our vision to lead digital entertainment by moving the brand from reverence to relevance in a mobile-led world. The app expresses what National Geographic stands for: taking the extra step, driving exploration and going further, all of which is built into the product’s DNA.”
While Ben White at Optus, said, “We know our customers want the best in entertainment, and the National Geographic App will offer them an experience like never before with an unprecedented range of video, photo and editorial content, all in one place, and tailored to the individual for a rich and immersive experience.”
“We’re extremely proud to be able to offer this exclusive to our customers in Australia, and to build on our partnerships with the best entertainment, sport and music brands in the world. National Geographic is one of the world’s most respected and recognisable brands, with the unique position as one of the only publications with more than a 100 years’ worth of unique content to share from some of the most pivotal events of the 19th, 20th and 21st centuries.”
The content is available free to new, existing and re-contracting Optus customers on most plans $40 and above.
Within the app itself at launch it will feature:
- Nearly 5,000 long and short form videos, including over 1,500 TV show episodes;
- Two live TV channels: National Geographic and Nat Geo Wild;
- Over 28,000 photos and galleries by some of National Geographic’s leading photographers;
- National Geographic magazine editions starting from January 2009 plus the 1888 full first edition;
- Local and international articles published online from January 2014;
- Live feed from National Geographic’s world leading Instagram accounts; and
- Exclusive video content only available to Optus customers.