The world’s most valuable automotive brands: Toyota tops the list

Based purely on the value of that name, that brand

When it comes to bragging rights, the value of a brand is a big deal at the top end of town.  It’s not going to affect shareholders, or the bottom line, but at high-class dinner parties it’s probably all the talk.  

A consultancy company called Brand Finance have put together a list of the top 500 global brands based on their calculation of the value that brand holds in market.

While the headline is surely Apple falling from grace and losing the top spot, here’s an interesting look through the top 500 at just the Automotive brands.

Most Valuable:

  1. Toyota
  2. BMW
  3. Mercedes-Benz
  4. Volkswagen
  5. Ford
  6. Honda
  7. Audi
  8. Porsche
  9. Chevrolet
  10. Renault
  11. Subaru
  12. Land Rover
  13. Ferrari
  14. MINI
  15. GMC
  16. Kia
  17. Lexus
  18. Suzuki
  19. Isuzu
  20. Mazda
  21. Geely (Chinese brand – New to the overall list)
  22. MAN
  23. Volvo
  24. Opel

Pretty spot on I would have thought, though interesting to wonder where a Lamborghini or Aston Martin might figure if it was a comprehensive automotive list.  How Volkswagen have stayed so high up is a wonder given their brand damage over the diesel fuel issue.  Go figure!

Good news for Ferrari though, in the overall Brand Strength Index (a measure of more than just the value of the brand), Ferrari comes in 4th behind Lego, Google and Nike.

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Categories
Motoring

Trev produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He hosts a nightly radio show on Talking Lifestyle, 8pm Monday to Friday in Sydney, Melbourne and Brisbane, appears on over 50 radio stations across Australia weekly, and is the Tech Expert on Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
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