150,000 Watch Mundine v Green on Facebook without paying

Main Event and the Mundine v Green promoters are living in the past

I’m 100% in favour of the protection of broadcast rights – but in this day and age, you have to make your content available to everyone who wants it, wherever and however they want it – Tonight’s Anthony Mundine and Danny Green boxing rematch is a clear-cut example of how promoters and broadcasters are living in the past.

With tens of thousands of fans at Adelaide Oval, hundreds of thousands packed into Pubs and Clubs across the country there was only one way for Australian’s to watch the Mundine v Green fight.  Have a Foxtel Subscription and be at home.

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If you’re like me – and have a valid Foxtel subscription, but you’re interstate – there was no option to pay for Main Event and stream it via the Foxtel Go App.

As a result, I did what thousands of others did – started searching online.  I found numerous Periscope streams and several Facebook.

Pic: Hugh Humphreys

Pic: Hugh Humphreys

 

Brett Hevers from the Central Coast of NSW attracted the most attention, gaining in excess of 150,000 viewers – 155,000 at the peak.

His Foxtel service then gave an error and the stream was lost.

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Remarkably, it was resumed shortly after.

What does this all mean?  Are we a nation of scabs not willing to pay for a pay per view sporting event?

No.  We’re a nation of sports lovers who were given no option.

Main Event, the event promoters and Foxtel together did nothing to offer the event to a newer audience.

Remember, only 30% of Australian homes have Foxtel.  What did anyone involved in the event do to cater to the 70% of non-Foxtel homes.  Nothing.

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At worst, it cost them $8,000,000.  But let’s be honest, those 150,000 users wouldn’t have paid the $60 premium for the event.

If just 20% of them did, and the price was lower for “streaming only” with no ability to AirPlay or Chromecast, say $40 – the income potential would have been over $1,000,000.

This is not pocket change. Yes, offering a lower price service might have also cost Main Event some subscribers – but only at a lower rate of fee.

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Whatever way you look at it, the decision by promoters and broadcasters not to offer a legal online stream is a massive oversight, both in broadcast innovation and potential revenue.

I would have thrown down $60 without question quite frankly, and as a Foxtel Subscriber that’s the most disappointing thing.

Calls for a GoFundMe page for Brett the illegal streamer are probably going to gain traction – but the fact is what he did was illegal, and anyone would know that.  Sadly, Foxtel and Main Event should be the ones taking a good hard look at themselves.

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Trevor produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He has a weekly radio show on 2UE, as well as appearances across the country and regularly provides Technology Commentary to Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
8 Comments on this post.
  • Di Smith
    4 February 2017 at 12:13 am
    Leave a Reply

    Very true Brett, we are in Vietnam on holidays and we would gladly have paid to watch the fight. Like you we had no option as we couldn’t watch it although we have home Foxtel subscription and travel with 2 iPads, 2 smartphone & 1 laptop.
    Just silly with today’s technology that we are unable to access other than illegally.

  • Nathan
    4 February 2017 at 12:23 am
    Leave a Reply

    Getting to see Mundine beaten should be a tax deduction.

  • Elencia77
    4 February 2017 at 7:10 am
    Leave a Reply

    I’d be willing to pay $5 maybe for one event but not $60.

  • Angela
    4 February 2017 at 10:06 am
    Leave a Reply

    all sport should be free to air there was too many errors apparently so the poor quality service Is not worth your money. GO GREEN!

    • Trevor Long
      4 February 2017 at 11:37 pm
      Leave a Reply

      All sport free-to-air.. Ok, sounds genius. Then how do the competitors make money in the ring? Ok – you’re cool with ads in the middle of each round?

  • Brad king
    4 February 2017 at 10:37 am
    Leave a Reply

    Get over it foxtel, It was going through my mind like middle of the day for sure someone will stream it on facebook. There was not a hope in hell i was giving you $60 to watch a massive australian sporting event that i believe should have been on free to air anyway…..Bahaha sour grapes on your behalf

    • Trevor Long
      4 February 2017 at 11:35 pm
      Leave a Reply

      Ahhh, you’re aware this isn’t Foxtel here? It’s a story about Foxtel & Main Event? Me thinks you’ve been participating in too much boxing not just watching it

  • David Henselin
    5 February 2017 at 4:51 pm
    Leave a Reply

    The game should be free to current Foxtel satellite and cable subscribers and $10-$20 for both Foxtel Play subscribers and PPS via an App and these should work with both Airplay and Chromecast. This issue of live streaming won’t go away by taking people to court, instead they’re only hurting their brand name and alienating themselves from potential customers as the viewing audience becomes more fragmented. Foxtel needs to become more innovative and digital, a anytime anywhere company similar to Netflix and eventually I think that will happen, it’s just at the moment they’re being dragged there.

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