How tough is your laptop? Lenovo showcases the X1 Yoga – EFTM
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How tough is your laptop? Lenovo showcases the X1 Yoga

Can your Laptop sit poolside? In a Sauna? Freezing cold? X1 can.

Some computer ads are downright boring.  Seriously so.  Lenovo have done something rather simple to promote their X1 Yoga – show what it can handle.

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I’d expect this is the kind of video that while not going viral, will certainly be well shared, and should certainly be used as a full-blown commercial TV campaign.


It’s a very simple concept.  If the device is capable of something, lets show it.

So while playing a rap video on-screen, a single X1 Yoga is placed (and filmed) in a wide variety of situations.

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Even under the bonnet of a car with the engine running!  Freezing cold, extreme heat, in a wood-workshop and right on the poolside it withstands it all.

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Does seem to cop some damage from the angle grinder but battles through it.

Nice job Lenovo – that’s just simple marketing, but makes a solid point about the product.

 

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Trevor produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He has a weekly radio show on 2UE, as well as appearances across the country and regularly provides Technology Commentary to Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
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