Some computer ads are downright boring. Seriously so. Lenovo have done something rather simple to promote their X1 Yoga – show what it can handle.
I’d expect this is the kind of video that while not going viral, will certainly be well shared, and should certainly be used as a full-blown commercial TV campaign.
Blowtorches. Muscle cars. Some jackhammers. A beatboxer. And…a #ThinkPad? Just watch. It’ll make sense. We promise. #DifferentIsBetter pic.twitter.com/lxOY7ZS90K
— Lenovo (@lenovo) November 15, 2016
It’s a very simple concept. If the device is capable of something, lets show it.
So while playing a rap video on-screen, a single X1 Yoga is placed (and filmed) in a wide variety of situations.
Even under the bonnet of a car with the engine running! Freezing cold, extreme heat, in a wood-workshop and right on the poolside it withstands it all.
Does seem to cop some damage from the angle grinder but battles through it.
Nice job Lenovo – that’s just simple marketing, but makes a solid point about the product.
