The $100 “Haute Dog”

There is always an extreme on any simple food, even a hot dog.

Generally a hot dog can set you back a few dollars, with onions, maybe a tad more. The simple hot dog has been recharged and re-priced by Maille Mustard. They’ll be selling a $100 “Haute Dog” at this years Good Food and Wine Festival.

The $100 Maille Haute-Dog, made with gourmet, Australian Peppercorn beef topped with fresh black truffle infused French mustard, resting inside a mouthwatering Brasserie Bread brioche bun, it’s one-of-a-kind.

I don’t see any mention of onion so I assume that is extra? If that doesn’t sound like it is worth $100 though, Maille is also giving you a specialty ceramic jar filled with 100ml of Maille’s fresh, black truffle infused French mustard which is worth $100 on it’s own. That’s special mustard!

So… who’s buying one?



You may have seen Geoff on YouTube where his tech videos saw millions of views or heard him while he talks tech across the radio waves. In his day job though he is an IT manager, a lover of Formula 1, great food and wine and obviously; technology.

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