Dear Australia: Stop using your ISP for email. Gmail finally hits #1 for email use – EFTM

Dear Australia: Stop using your ISP for email. Gmail finally hits #1 for email use

seriously, there's no excuse for having an @Bigpond or @Optus email address

People of Australia, why, oh why are you still using your internet service provider (ISP) for email.  Yes, I’m talking to you [email protected] or [email protected]  Break free, find out fast that there is so much more to email than ISP mail.

I say this for two reasons.  Firstly, it’s one of the most common questions I get on talk-back radio – how do I fix this with my email, or why has this happened to my email  Every time – the answer is tough, but it involves the user taking the step to walk away from the ISP email and sign up for a free online account like Outlook.com or Gmail.com

The second, today Roy Morgan Research revealed that after 12 years Google’s Gmail has just become Australia’s most-used email service.

Some 7.4 million Aussies used Gmail in an average four-week period exceeding Microsoft’s Outlook.com/Live/Hotmail by just under 100,000 users.

It’s significant because the battle is real – though Microsoft had held the ascendancy due to their acquisition of Hotmail many years ago.

The jump is big, in four years 3.5 million new Aussie users have moved to Gmail, averaging just under one million per year while Microsoft only gained 1.1 million in the same time.

6884

Way back in third is Telstra Bigpond – 2.9 million Aussies still logging in to get their mail via Bigpond.  For some reason there are still people using Yahoo mail too.

 

So here’s the thing – by using an “ISP” email address, you’re linking yourself to that ISP.  So you’ve handed all your friends an @Bigpond.com email address to reach you on.  Great.  What if Optus offers you a much better deal on your internet access?  What happens when the NBN hits your street and EVERY ISP is offering you a deal?.  You’ll feel compelled to stay with Bigpond because “I don’t want to have to change my email address”.

Ok, that’s insane.

Sign up now for a Gmail account and you’re creating an ISP free cloud-based email account.  That means two key things:

1/ You can connect to the internet with any provider you want, change provider whenever you want, and no-one needs to know. You don’t have to update your address with your friends and family

2/ The cloud means no more storing emails on your computer.  Don’t ring me up and tell me your computer has crashed how do I recover all my emails?  Nope.  Every email you send and receive is searchable via the web interface.  Simple.

I personally use Gmail.  And for a small extra fee I link my domain name to Gmail so when you email me @eftm.com.au it’s actually just a Gmail account – easy for me, professional looking to you.

So, stop wasting time – start the transition now, tell your friends your new email and then once you’re happy they all now how to find you – go find a better deal on your internet access too!

 

Categories
Tech

Trevor produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He has a weekly radio show on 2UE, as well as appearances across the country and regularly provides Technology Commentary to Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
7 Comments on this post.
  • Predrag
    11 July 2016 at 9:26 pm
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    One word: privacy. When you pay for email, you are the paying customer. When email is free, you are the product that google is selling to their paying customers. Google collects and keeps your private data and can and will use them in all sorts of ways. ISPs don’t do that.

    There is only one free email provider that does NOT subsidize the service by mining your personal data and selling advertising to show to you. it is Apple, and they pay for your email service by selling you their expensive hardware.

    I would much rather pay for an expensive iPhone and then use their iCloud email, knowing that Apple will never share any of my data with anyone.

    • Trevor Long
      13 July 2016 at 10:16 pm
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      Take a chill pill. If you don’t like the ads, pay for a Google Apps version.

  • Les Thomas
    13 July 2016 at 7:57 am
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    People get concerned they will need to tell everyone of their change from an ISP based email program to GMail. When I am helping people I get them to set up email forwarding in Bigpond/Optus etc so their current emails will still go to the new GMail account. This seems to allay some fears and makes the transition easier.

    • Trevor Long
      13 July 2016 at 10:15 pm
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      Yep, spot on – if you make the transition well in advance of your ISP switch it’s a great way to go.

  • Phil
    14 July 2016 at 9:21 pm
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    having a Gmail account is all well and good but the interface is a shocker. I prefer to use outlook so I can sort my mail appropriately. Gmail is such a pain to sort.

    • Trevor Long
      14 July 2016 at 10:52 pm
      Leave a Reply

      Breaking news Phil, you can use Outlook to check your Gmail account too!

  • Robert Rigby
    30 August 2016 at 6:04 pm
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