Facebook dominates Aussie social media use – EFTM

Facebook dominates Aussie social media use

Aussies spending more than 12.5 hours a week on Facebook

When it comes to use of Social Media, Australians are continuing to increase their time staring at devices as Facebook use alone jumps from 8.5 hours a week to 12.5 while almost every other social media struggles behind.

The data comes from Sensis’ annual Social Media survey which is conducted across a pretty solid demographic sample of Australians, looking at everything from the platforms we choose to use, where we use them and what we use them for.

A whopping 95% of people who use social media are using Facebook, with the next best platform is the Facebook owned Instagram at 31% showing the huge gap and Facebook’s dominance.

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But it’s the time we’re putting into Facebook that stands out the most

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And we’re not just now and then users either, well over half of social media users are doing so each and every day

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And home is where the social is – with almost everyone accessing their social sites at home, only 35% at work, and surprisingly for me, just 25% on public transport.

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Once again, though the graphic doesn’t show it, there was an admission by many that they’re checking social media on the Toilet too (12%).

The story for business was very positive, with 69% of Australian’s on Social Media there’s a reason to put your efforts in gaining and serving customers.

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More than half of small business on social media, rocketing to almost 80% of large businesses.  Importantly though 52% of consumers more likely to trust a brand if they see it interacting positively on social media.

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If you’re wondering just where in the home we’re checking Facebook – the data is clear:

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And I’m not alone when it comes to checking my Twitter and Facebook first thing in the morning and last thing at night it seems

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In the battle of the sexes there’s some interesting stats:

  • Females are more likely to use social media at least once a day (54% vs 47%).
  • Females are more likely to use social media in the home (97% vs 94%), while males are more likely to use social media in all locations outside the home include work (44% vs 26%).
  • Females are more likely to use Facebook, Google+ and Pinterest, while males are more likely to use LinkedIn, Instagram, Twitter or Snapchat.
  • Females are more likely to have deleted friends on social media.
  • Females are more likely to think they spend too much time on social media than males (35% vs 26%).
  • Males are twice as likely to use social media on the toilet (16% versus 8%). They are also more likely to use social media in the bedroom (49% vs 36%).
  • Males (307) have more Facebook friends on average than females (240).
  • Males are the most likely to use social media in all locations except for the home
  • Males are more likely to use social media at all times of the day, including first thing in the morning, when working and last thing before they go to bed.
  • Males are more likely to have accepted friend requests from people they don’t know.
  • Males and females are just as likely to have dated someone they met online (10%), but males are more likely to have dumped someone via social media, although this is not common (only 3%).
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NEWSTech

Trevor produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He has a weekly radio show on 2UE, as well as appearances across the country and regularly provides Technology Commentary to Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
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