Behold, the first ever Rolls-Royce concept car. A thing of future beauty – EFTM
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Behold, the first ever Rolls-Royce concept car. A thing of future beauty

For a car company that hasn't changed design much in years, this is special

Here’s a car that’s going to be touring the world’s motor shows and be the talk of the luxury car world – it’s the “Vision Next 100” and is the first pure “vision” car built to define the future of luxury mobility.

Rolls-Royce Vision concept, Goodwood Photo: James Lipman / jameslipman.com

CEO of Rolls-Royce Motor Cars Torsten Müller-Ötvös said “Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.” 

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Codenamed 103EX, it is Rolls-Royce’s first ever pure ‘Vision Vehicle’. This is an autonomous Rolls-Royce experience which they say creates a “sanctuary” for its occupants while presenting the usual Rolls Royce “Grand Arrival”.

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It’s just beautiful – and you can imagine Google will be right on the phone to Rolls looking to assist with its development, because the interior “passenger only” approach with no wheel or driver is equal to that of the Google Self-Driving car concept.

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Match these pics with an impressive 360 degree video experience (view with Google Chrome browser) and you can see how Rolls are trying to present themselves.

Rolls-Royce Vision concept, GoodwoodPhoto: James Lipman / jameslipman.com

Will I see this in my lifetime?  Maybe.  Until then, I’ll lust over a Wraith any day:)

See more for yourself: www.rolls-royce103EX.com

Rolls-Royce Vision concept, Goodwood Photo: James Lipman / jameslipman.com

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Motoring

Trevor produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He has a weekly radio show on 2UE, as well as appearances across the country and regularly provides Technology Commentary to Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
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