Kogan opens “pop up” retail store -for real this time.

Victorians can walk out with Kogan deals

Ruslan Kogan has made a living challenging the “bricks and mortar” retail businesses like JB HiFi and Harvey Norman.  Aside from April Fools pranks he’s never hinted at actually opening a store.  Humble pie has been consumed and Kogan now has a little Pop-up store in Melbourne.

208 Chapel St Prahran is where you’ll find them.  There’s very little detail on whats in store, but I’d put money on it being a mix of their best sellers and cheap run-out warehouse stock.

The best part is Ruslan’s video below.  Putting a real-life physical spin on the secrets of online shopping.


Trevor produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He has a weekly radio show on 2UE, as well as appearances across the country and regularly provides Technology Commentary to Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
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