Retail stores have been looking for new ways to get our attention in store for years, they’ve put signs up, window displays, stickers on the floor and goodness knows what else – stand by for the next generation of that; Holograms.
Walking the show floor at Integrate 2015 in Melbourne there was one stand, a small stand, over in the side of the venue which seemed to be getting more than its fair share of attention, and for good reasons.
The crowds had gathered to see RealVision. This little Melbourne company has secured the Australian and New Zealand rights to a product that puts holographic images in any environment, primarily retail.
Imagine you’re walking around a retail store, instead of at the end of an isle seeing bags and bags of coffee beans trying to get your attention as a special, imagine a stand with those bags of coffee but atop the stand is a coffee mug encased in a glass pyramid. Appearing almost magically around the coffee mug are images, words, effects all there to get your attention.
And grab your attention it does. Primarily because its different. We love shiny new things:)
The concept is actually relatively simple, with a screen above the pyramid reflecting down off the glass sides. But it’s a lot more than that. When properly calibrated and designed the images can appear to spin around a real physical object.
A smartphone can come to life in a retail display.
Or there might be no physical object there, instead just a range of virtual images allowing people to see an object from various angles.
From a business perspective, it only gets better. When paired with “kinect-like” camera technology, the stand might perform a quick facial recognition check to determine your age or sex, and perhaps the messaging – or even the product could be customised to that viewer.
Imagine a bottle in a bottle-shop, sitting in this glass pyramid. For one customer it might display as a Riesling, for another a Penfolds Grange. That plain bottle with no printed label could become anything the store chooses, based on who is looking at it.
Oh, and if you keep coming back to look at it, perhaps expect it to start prompting you to just go out and buy one:) It knows you want it:).