New Book: Rosso’s “Car of the Day” – the EFTM Review

Publishing has come a long way since Gutenberg’s printing press in the 1400’s, in 2015 we’ve got paperback, hardback, e-books, iBooks all of which is making publishing both easier...

Publishing has come a long way since Gutenberg’s printing press in the 1400’s, in 2015 we’ve got paperback, hardback, e-books, iBooks all of which is making publishing both easier and more competitive at the same time.  EFTM has obtained a copy of one of the most innovative publications in many years – Rosso’s Car of the Day.

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Rosso calls it a ‘zine, because it doesn’t carry the weight of a book, nor the frequency of a daily.  Instead, this self-published “booklet” harks back to the days of school printing.

While not referenced in the publication, it feels like 80 GSM paper, possibly reflex, with a grayscale print from a Xerox or Canon mass copier.

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Shunning the modern layout and design systems on high-end Mac publishing systems, “Car of the Day” appears to use a mixture of scissor on print out, sticky-tape, artline pen and Instagram print-outs cobbled together into a 16 page featurette.

Rosso loves his cars, and having shared his classic car of the day regularly on Instagram over a period of time, the persistent feedback from his almost 10,000 Instagram followers was demand for a publication to rival the best coffee-table books available today.

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This sits alongside Kramer’s coffee-table coffee-table book.

Featuring Rosso’s trademark thoughts on no less than 12 vehicles (no more than 12 either), it’s an insight into the mind of Rosso, as well as a stroll down memory lane into the deep recesses of your memory, where you keep cars like the Camira or Hyundai Excel.

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Already in its third print photocopy run Car of The Day is available for $9.50, and you have the choice of Standard Free Shipping or Free Shipping, choose carefully.

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Shop online at Man About the House alongside a couple of other publications which appear on the face of things to have lower production values than this ‘zine.

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Car of the Day by Tim Rosso Ross
Date Published: 04/10/2015
A high quality low print run publication for car lovers and fun people
5 / 5 stars
Categories
Motoring

Trevor produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He has a weekly radio show on 2UE, as well as appearances across the country and regularly provides Technology Commentary to Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
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