Huge changes to Telstra mobile data allowances coming in April – EFTM

Huge changes to Telstra mobile data allowances coming in April

David Thodey has announced that he is stepping down as CEO of Telstra in May, but by goodness he’s leading Telstra through one of the biggest changes to customer...
Screen Shot 2015-03-29 at 9.33.10 pm

David Thodey has announced that he is stepping down as CEO of Telstra in May, but by goodness he’s leading Telstra through one of the biggest changes to customer plans that I can recall.  Following the huge boost in home broadband being rolled out to its 2.5 million customers this month, Telstra has today announced a boost in Mobile Data allowances on a range of plans.

I had to check the fine-print, but this is legit, and in some cases it’s bigger than the other mobile carriers are doing with “Bonus Data”.  You see in most cases “Bonus Data” is a limited time offer, 12 months in some cases, but for Telstra they’re putting the words “for the life of their contract” alongside the messaging about these increased data allowances.

From April 9th, new customers who take up one of the “Mobile Accelerate Plans” with a new handset, BYO phone or casual plan will get the benefits of this new-found customer focus at Telstra.

For example, the $95 plan gets an extra 3.5GB on top of 2.5GB, data on the $130 plan jumps to 10GB from 3GB.

Lower down the $45 BYO plan the data goes from 500MB to 2GB and on the casual $55 plan the same boost to 2GB applies.

Where Megabytes was always the measure on Telstra’s lower plans, that’s now jumped to Gigabytes.  That’s a huge twist for Telstra.

Oh, and in case you were looking for a twist, Small Business is covered too.  The Easy-Share Business Plan’s from $65 up to $135 get between 500MB extra up to 6GB extra, taking their total allowances from 1.5GB to 10GB.

But wait – there’s more.  Just as Vodafone has started including Spotify, Stan and newspaper subscriptions – Telstra is giving new plan holders a bonus 6-month Presto subscription.

Update: Existing customers? Looks like you might be able to get a slice of the action also:

The timing?  It’s not just about David Thodey – in fact, there’s no way of knowing if he even had a hand in it.  But with the HTC One M9 in stores, and with the Samsung Galaxy S6 and S6 Edge hitting soon – this means that Optus and Vodafone have a huge battle ahead to steal customers away from Telstra in this round of Flagship device launches.

While the data is excellent, there’s still limitations on voice inclusions, but in this day and age, I think Data is where people make their decisions.

Here’s a look at a bunch of the plans and data allowances:

Telstra Mobile Accelerate Handset Plans

Plan $95/month $130/month
Min cost over 24 months $2280 $3120
Voice Inclusion & MMS $950 UNLIMITED
Data Inclusion 2.5GB 3GB
Bonus Data 3.5GB 7GB
Total Data 6GB 10GB

 

Mobile Accelerate BYO Plans

Plan $45/month $55/month $70/month $95/month
Min cost over 12 months $540 $660 $840 $1140
Voice Inclusion & MMS $550 $700 $950 UNLIMITED
Data Inclusion 500MB 1.5GB 2.5GB 3GB
Bonus Data 1.5GB 2GB 3.5GB 7GB
Data Total 2GB 3.5GB 6GB 10GB

 

Mobile Accelerate Casual Plans

Plan $55/month $70/month $95/month $130/month
Voice Inclusion & MMS $550 $700 $950 UNLIMITED
Data Inclusion 500MB 1.5GB 2.5GB 3GB
Bonus Data 1.5GB 2GB 3.5GB 7GB
Data Total 2GB 3.5GB 6GB 10GB

 

Telstra Business Easy Share Plans

Plan $65/month $85/month $100/month $135/month
Min cost over 24 months $1560 $2040 $2400 $3240
Voice Inclusion $550 $800 $950 UNLIMITED
Data Inclusion 1GB 2.5GB 3GB 4GB
Bonus Data 500MB 1GB 3GB 6GB
Total Data 1.5GB 3.5GB 6GB 10GB

 

 

Categories
Tech

Trevor produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He has a weekly radio show on 2UE, as well as appearances across the country and regularly provides Technology Commentary to Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
10 Comments on this post.
  • Ken McNaughton
    30 March 2015 at 12:51 am
    Leave a Reply

    So Trevor… Am I to assume this new found customer focus does not extend to their existing loyal customers such as myself. 1 year into a 2 year $65/month contract getting by on 1.5GB of included data on my One M8… (Not my first phone with them either) While I can’t argue that I appreciate my recent boost of home data from 200GB/month to 500GB I still struggle with the assertion that Telstra or the vast majority of other big service providers can lay claim to a high degree of interest in customer satisfaction. I find it highly disturbing that nowadays there is a huge focus on luring new customers with great deals but bugger all on ensuring they keep their existing customers happy. That isn’t a complaint just about Telstra it is a trend right across the board.

    So many times when renewal notices arrive for various services I find I can get a better deal by changing my provider of said service over & above just renewing with my existing provider. Loyalty almost seems to be a swear word these days which to me makes no sense at all & is a major cause of the high churn rates which in reality benefit no-one. The onus is always on the customer to spend valuable time getting their existing provider to match the better offer… Why not just offer it in the first place?? It does my head in :(

  • Gary Lum
    30 March 2015 at 4:38 am
    Leave a Reply

    I got my e-mail for the bonus home broadband data bonus on the weekend. I’m so happy. Now I may get a bump with my mobile! FANTASTIC.

  • Nathan Ward
    30 March 2015 at 11:21 am
    Leave a Reply

    This looks great. Just switched to Optus from Telstra for just this reason. Great to see they’re taking some feedback on board. Just need to the overpriced ($20 per month) for sharing data across SIMs.

    P.S. I think your maths may be wrong on the Telstra Business Easy Share Plans table, or it’s meant to be for 24 months not 12.

    • Trevor Long
      30 March 2015 at 12:32 pm
      Leave a Reply

      Good spotting Nathan – corrected!

  • piper
    30 March 2015 at 11:49 am
    Leave a Reply

    where is details for Mobile Accelerate Plan $70 Handset Plans….mmmmm is that a swifty by telstra

  • Peter
    30 March 2015 at 2:48 pm
    Leave a Reply

    Trevor – are you or your blog / program in any way in a commercial relationship with Telstra – Just asking…. Not being critical, just like to be sure -ta

    • Trevor Long
      30 March 2015 at 2:50 pm
      Leave a Reply

      Peter.. Please.. Turn it up. If there is a commercial relationship, I disclose it every, single, time. And there aren’t many:)

      Telstra has done something awesome here for their customers – why must people find it so hard to accept that?

      • Peter
        30 March 2015 at 3:23 pm
        Leave a Reply

        And that is all we ask …Ta

      • Mofjet
        30 March 2015 at 5:56 pm
        Leave a Reply

        Peter clearly doesn’t listen to Two Blokes or Your Tech Life… 😉

  • Peter
    31 March 2015 at 11:17 am
    Leave a Reply

    I do need to listen to a pod cast – if it is here in writing ( while at work ) but how people are so sceptical these days – as my note above says “Not being critical, just like to be sure -ta” also as per twitter ” $70 plan has more data if you re-contract or are a new customer. There are no plans to change for existing customers plans- Angela

    so from telstra comment there is nothing included below in the $90 if you are an existing customer – so if they can give everyone FIXED massive bonus’, why not some bonus’ for MOBILE …100gb + bonus on FIXED but ZERO on mobile…

  • Leave a Reply

    *

    *