Old Spice has an Aussie response to the “Mom” song – EFTM

Old Spice has an Aussie response to the “Mom” song

Advertising is a competitive business, with “Cannes Lion’s” up for grabs companies will do anything to get our attention.  Old Spice – having had a huge resurgence in recent...

Advertising is a competitive business, with “Cannes Lion’s” up for grabs companies will do anything to get our attention.  Old Spice – having had a huge resurgence in recent years after that viral “The man your man could smell like” commercials featuring Isaiah Mustafa.

In the US there was an ad recently which went “viral” – featuring mothers pining for their boys who had left home having discovered Old Spice and as the punchline says “Now he smells like a man and they treat him like one”.

For some reason, Old Spice in Australia decided they needed to respond to that.

A couple of blokes known as the Bondi Hipsters put together a bit of a tune – I’m not convinced.  Not sure if it needed a shrimp on the BBQ or something else, and maybe I’m not the hipster type.  It’s doing ok though – over 400,000 views on YouTube – perhaps we all need to get some “man scapeing” Old Spice products?

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Lifestyle

Trevor produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He has a weekly radio show on 2UE, as well as appearances across the country and regularly provides Technology Commentary to Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
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