Old Spice has an Aussie response to the “Mom” song

Advertising is a competitive business, with “Cannes Lion’s” up for grabs companies will do anything to get our attention.  Old Spice – having had a huge resurgence in recent...

Advertising is a competitive business, with “Cannes Lion’s” up for grabs companies will do anything to get our attention.  Old Spice – having had a huge resurgence in recent years after that viral “The man your man could smell like” commercials featuring Isaiah Mustafa.

In the US there was an ad recently which went “viral” – featuring mothers pining for their boys who had left home having discovered Old Spice and as the punchline says “Now he smells like a man and they treat him like one”.

For some reason, Old Spice in Australia decided they needed to respond to that.

A couple of blokes known as the Bondi Hipsters put together a bit of a tune – I’m not convinced.  Not sure if it needed a shrimp on the BBQ or something else, and maybe I’m not the hipster type.  It’s doing ok though – over 400,000 views on YouTube – perhaps we all need to get some “man scapeing” Old Spice products?

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Lifestyle

Trev produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He hosts a nightly radio show on Talking Lifestyle, 8pm Monday to Friday in Sydney, Melbourne and Brisbane, appears on over 50 radio stations across Australia weekly, and is the Tech Expert on Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
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