This week the Australian Rugby Union (ARU) announced a sponsorship agreement with Dove Men+Care to be the Official Deodorant & Male Grooming Supplier of the Qantas Wallabies.
The sweet-smelling two-year deal follows on from Unilever’s international Rugby branding partnerships with the Rugby Football Union (RFU) in England, The Irish Football Union (IRU), the Welsh Rugby Football Union (WRU) and the Scottish Rugby Football Union (SRFU).
The deal with the ARU includes match day branding rights, freebie samples for players, as well as access to Wallaby players for corporate hospitality. The Dove Men+Care deal officially kicks off on June 7th at Suncorp Stadium in Brisbane, when Australia take on France in the first of a three match series.
ARU Boss Bill Pulver said: “We are delighted to welcome Dove Men into our family of Qantas Wallabies players. We’re looking forward to a partnership every bit as successful as the one enjoyed by Dove Men and Rugby in the UK”
EFTM received a Dove Men maintenance kit as part of the announcement. Included were a range of products including Dove 2 in 1 Fresh Clean Shampoo, Dove Anti-Dandruff Shampoo, Dove Clean Comfort 0% Alcohol 48h Powerful Protection Deodorant spray and Roll-On.
For some reason Trevor Long stole all the Anti-Dandruff product. (TL Edit: Mainly because I have hair, and as a result was able to actually test the product, and its a great shampoo, something Bowen can no longer appreciate:) )