Aldi slashes mobile data plans – $35 gets you 1 Gig – EFTM

Aldi slashes mobile data plans – $35 gets you 1 Gig

Ahh, the memories, remember when $35 got you 5 Gigabytes of mobile data with fresh new face on the mobile scene – Aldi?  That same $35 now gets you...
New Aldi Mobile pricing as of April 2

Ahh, the memories, remember when $35 got you 5 Gigabytes of mobile data with fresh new face on the mobile scene – Aldi?  That same $35 now gets you just 1 Gig thanks to the industry’s need to push up our average user spend and get rid of the data hogging low-cost plans.

We flagged it here some time ago, the end was near for the MVNO (Mobile Virtual Network Operator) market.  After the collapse of ispONE last year which saw Kogan Mobile end its service and Aldi reach a direct agreement with Telstra – a reduction in data to this level was almost inevitable.

It’s not the big guys forcing the little guys out, it’s the big guys realising that the little guys had a little bit too much slack in their leash, so, that’s being reigned in.

Aldi had already cut the data limit on the $35 pre-paid offer to 2.5Gb, and most likely has been taking a hit on a few expensive customers in that time, but with their customer base settled, and a high likelihood most of those customers are using far less than 1Gb per month, these new plans are simply a way of preventing any new data hogs joining their service.

Remember this:

CONFIRMED Aldi Pricing

ORIGINAL Aldi Mobile Pricing

Now looks more like this:

New Aldi Mobile pricing as of April 2

New Aldi Mobile pricing as of April 2

This will be disappointing to many, but there’s still some value in those plans, and importantly the $15 and $30 pay as you go plans do still exist also, they offer 365 credit expiry which for many is just what they need for a phone that is there just for people to call you on, not for making calls or getting into Facebook.

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Tech

Trevor produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He has a weekly radio show on 2UE, as well as appearances across the country and regularly provides Technology Commentary to Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
7 Comments on this post.
  • Reeves
    18 March 2014 at 9:31 am
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    Goodbye Aldi, the thing that annoys me is how Aldi is spinning this and saying its a good thing and we are getting better deals but we are getting charged more for less….
    Looks like im changing providers this is what the 3rd time they have changed their plans for the WORSE!! (5gig > 2.5 > 2 > 1)
    If they were more honest and not using shady spin and business practices i *might* of stayed around but judging by the feedback everyone is on to them and is pissed…

    • Trevor Long
      18 March 2014 at 9:33 am
      Leave a Reply

      It’s a case of enjoying a good thing while it lasted.. Sadly with the demise of ipsONE the big data plans were no more. This is still good value, just not for heavy users.

  • None
    18 March 2014 at 3:35 pm
    Leave a Reply

    Trevor how do you call this good value when you can only use the 3g telstra network for data and billed in 1mb increments. 1g is equivalent to 500mb or less. Even more than just a rip off. You sir have no credibility

    • Trevor Long
      18 March 2014 at 3:52 pm
      Leave a Reply

      A call of “no credibility” from someone who doesn’t leave a name or email address – good luck.

      Find me pre-paid plans that compare – breaking news – people in the real world are looking for simple, worry free, contract free options – and this is a good one. It’s not the best, but it’s still good.

      Data pigs who jumped on and destroyed the Kogan and Aldi networks wont be interested in this, and that’s fine. All three majors offer 4G and big data if you want it.

      Happy to have a real conversation if you want to stump up with a real identity.

  • Chris W
    19 March 2014 at 1:00 pm
    Leave a Reply

    I agree in that they are still great value, for the right users. I have yet to find any other option to access Telstra’s coverage for these sorts of prices. And whilst not 4G, I have found it over 3 times faster than my Optus resellers service in all my tests. Obviously this will vary for everyone based on location etc

  • Alan Maskell
    23 March 2014 at 6:42 pm
    Leave a Reply

    Hi Trevor i listen to your show every week and have even been on it twice, and love it, but i think you are so very wrong on this issue.
    My reasons are even the 1 gb plans, which are the average now are nowhere near enough even for the average user to be able to even start to enjoy their smart phone, i am nowhere near a big user but i go though 2gb a month easily on my vodafone plan every month, all i do is look at a few web pages on my lunch hour, the average web page is nearing 2mb each now, from what i understand, so thats about 30 mb a day,20 days a month, work sends me 2 to 3 emails a day with attachments abou 10 mb, when i go for my morning walk i listen to the abc on tune in radio, about 20 mb, 20 days a month, that is approx 1200mb already, that’s no you tube clips no streaming spotify or any other streaming of any kind, no uploading photos to any social networks.
    God help you if you are on the train and you would like to buy rent a tv show or movie over the phone network, you would need to take out a mortgage. we have 2 teenagers also on plans and luckily they have never gone over their 1 gb a month only because we have drummed into them that basically don’t do any thing fun with you phone until they get home to the wifi network. i blieve the phones we have today are severely by the draconian plans offered up by All the Australian networks.
    I have cancelled my 4 Telstra plans over $210 a month, which over the last couple of years has dropped from 2gb to 1gb, i went with Vodafone that had a special offer of 3gb a month for 2 years, the Telstra rep told me that Vodafone doesn’t have 4G where i live, Busselton Wa, and my response to him was so what if 4G, which has a download speed of 80mb/s here,compared to Vodafone’s 5-6mb/s 3G, brilliant i agree, but absolutely bloody useless if you are too scared to use it.
    My Father who is nearly 70 and lives in the UK pays about $50 a month for unlimited calls, unlimited Text, unlimited data, uses his phone in so many ways when on the road that we can only dream of. while here on holiday he got a taste for Curtain FM Perth college radio, now that’s to the miracle of the internet he can listen to it while driving in his car around the UK, never giving a seconds thought that he may be up for a bill of several thousand dollars.
    I believe in the future we are going to be using even more data every day without even trying, for instance, i laugh every time i see the advert on TV for a car with built in Tunein Radio and i think what’s the point if you can never use it.
    sorry the message is so long, wasn’t my intention when i started, but i feel so strongly about this, and believe that everyone needs to band together and let the mobile companies know that we will not stand for it and deserve a better deal,on data., i would give up all calls and text messages on my plan for unlimited data, or at least a gb a day, which i wouldn’t use but nice to know its there.

    Many Thanks Alan Maskell

  • chrisb
    9 April 2014 at 10:50 am
    Leave a Reply

    Aldi/Telstra have lost me as a user. The price has increased massively in 6 months for no good reason other than price gouging by Telstra. Nasty….choice sadly is Optus/Amaysim. Optus network usually seems to fail in the Melb CDB in the afternoon due to congestion.

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