Marketing companies have seemingly perfected the art of pushing us to do crazy things for free samples. But this one is worthy of James Bond himself.
This idea from Coke brings the feeling of 007 to life, challenging potential Coke customers to a Bond-worthy quest that initially may seem easy, but is interrupted by SPECTRE-like obstacles every step of the way.
It’s a winning campaign as far as we’re concerned.
Trev produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He hosts a nightly radio show on Talking Lifestyle, 8pm Monday to Friday in Sydney, Melbourne and Brisbane, appears on over 50 radio stations across Australia weekly, and is the Tech Expert on Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave.
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