Pushing a button to dispense an icy cold beverage is too simple. If you really want to prove your manliness, you need to tackle the vending machine to get your beer, as Argentina has discovered.
Created by Cerveza Salta, the “Rugbeer” vending machine requires a manly rugby tackle before it will hand over its refreshingly cold beverage. And not just a little nudge, either. This thing requires you to put your weight into the effort, rating your tackle from “chicken” to “bull”.
According to the video, wherever the “Rugbeer” vending machine ended up, the venue ended up selling a lot more beer. Apparently Argentinian rugby lovers enjoy taking their aggression out on vending machines, especially if it delivers sweet, sweet beer at the end of it.