PR stunt life lesson: Always press the red button

PR stunts can be pretty lame these days. I mean, lets face facts – the flashmob is so 2008. So it’s amazing when creative people come up with a...

PR stunts can be pretty lame these days. I mean, lets face facts – the flashmob is so 2008. So it’s amazing when creative people come up with a new way of getting attention and then turning it into a viral video, like this TNT stunt in Belgium.

To launch a new drama channel on cable TV, a Belgian square was transformed into a movie set for a day. The only condition was that someone had to be willing to push the big red button.

Have a look at the results below:



The seemingly random combination of sex and violence has onlookers captivated, like a proper Hollywood blockbuster. Now if only someone could pull that kind of stunt off in Sydney’s Pitt St Mall…

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Entertainment

Trev produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He hosts a nightly radio show on Talking Lifestyle, 8pm Monday to Friday in Sydney, Melbourne and Brisbane, appears on over 50 radio stations across Australia weekly, and is the Tech Expert on Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
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