Does this ad get you excited for the upcoming T20 Big Bash cricket league?

Although Sydney weather seems to be doing everything in its power to convince us otherwise, Summer is almost upon us, which means it’s cricket season. To get you in...

Although Sydney weather seems to be doing everything in its power to convince us otherwise, Summer is almost upon us, which means it’s cricket season. To get you in the mood, Cricket Australia has revealed this new ad for its upcoming T20 Big Bash League.

The ad was shot over two days and spent three months in post production – which is kind of obvious when you watch it. Full of bright lights and lots of colours, it’s clear that the sport is targeting a younger demographic, as explained by Cricket Australia’s Mike McKenna in the press release:

“The new KFC T20 Big Bash League repositions cricket among the competitive environment of 3D movies, video games and music festivals – with all the excitement and entertainment crammed into a few hours.

“We understand cricket is competing against other non-sport entertainment for this target market’s attention, but also know that T20 resonates well with them. We’re confident the KFC T20 Big Bash League will provide the right mix.”

Judging from the reaction to the ad on the Big Bash website though, the attempt to lure in a younger audience with flashing lights and loud noises could come at the cost of alienating some of the older cricket fans…

Tell us, what do you think of the ad? Does it get you excited for the new competition?

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Sports & Fitness

Nick Broughall is the Australian Editor of TechRadar.com, where he gets to indulge his passion for geekery and the lastest technology. He is also the Editor of EFTM.com.au, where he gets to indulge his passion for manliness, from sampling fine liquor to the joys of growing a beard. It's a pretty good life, really.
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