iPad Data price wars – Vodafone, Optus and Telstra

Telstra really hit the mark when they announced their iPad pricing early, receiving some very good comments regarding the price levels, something Telstra is normally unfamiliar with. Optus then...

Telstra really hit the mark when they announced their iPad pricing early, receiving some very good comments regarding the price levels, something Telstra is normally unfamiliar with.

Optus then hit back, with similar pricing, but a point of difference which had the option of longer term data, rather than 30 day expiry.

Finally, Vodafone have released their prices, just days before the iPad drops in stores – and they too have come to the party with a point of difference – an unlimited plan.  For $49.95 you’ve got unlimited data – similar to the plans the US are getting through AT&T, except not as cheap:)

So, which one will you be getting?

For me, I’m going to kick it off with Telstra – grab a $30 starter pack, and the SIM is mine, so if I choose to swap around to another telco, I can re-charge the Telstra SIM should I need it for better access in regional areas where Next G simply smashes the opposition.

The Optus 6 month plan is very attractive, at just under $9 per gig, it’s a reasonable deal.  Optus have the most competitive plan (excluding the Voda Unlimited plan) at $7 per gig, for the 60 day expiry $70 for 10 Gig.

I think trying the Vodafone service and reception in your area would be worthwhile if you’re keen on the unlimited plan, but if you have WiFi at home, I think unlimited might be a bit wasted frankly.

Questions to ask yourself and your telco before you buy is ‘what happens to unused data’ – will it roll over if I top up, will it roll over as a block of data or an amount of value (complex and confusing!!)

We shall soon see!

Full plans below with price per gig calculated:

(ive merged all data into this, including any ‘bonus data’ you get with your re-charge)

OPTUS
Price GB Expiry Price per GB
$          30 3 30 Days $    10.00
$          15 1.5 15 Days $    10.00
$          20 2 15 Days $    10.00
$          30 4 30 Days $       7.50
$          40 5 30 Days $       8.00
$          50 6 30 Days $       8.33
$          70 10 60 Days $       7.00
$          80 9 186 Days $       8.89
$        100 13 60 Days $       7.69
$        130 15 60 Days $       8.67
TELSTRA
Price GB Expiry Price per GB
$          20 1 30 Days $    20.00
$          30 3 30 Days $    10.00
$          60 6 30 Days $    10.00
$          80 9 30 Days $       8.89
$        100 12 30 Days $       8.33
VODAFONE
Price GB Expiry Price per GB
$          10 0.25 30 Days $    39.80
$          15 1 30 Days $    14.95
$          30 4 30 Days $       7.49
$          50 Unlimited 30 Days
$        100 6 180 Days $    16.67
$        150 12 1 year $    12.50
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Trev produces two of the most popular technology podcasts in Australia, Your Tech Life and Two Blokes Talking Tech. He hosts a nightly radio show on Talking Lifestyle, 8pm Monday to Friday in Sydney, Melbourne and Brisbane, appears on over 50 radio stations across Australia weekly, and is the Tech Expert on Channel 9’s Today Show and A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!
2 Comments on this post.
  • Cliff
    26 May 2010 at 12:38 am
    Leave a Reply

    Telstra says their prepaid rolls over any unused data into the next month provided you buy more data before the expiry of your 30 day prepaid

  • trevorlong
    26 May 2010 at 10:33 pm
    Leave a Reply

    Yep, but it doesnt roll over as left over data, it is re-calculated on a cost per meg basis depending on the plan you were on etc… It's certainly good they roll over – all telco's have roll over plans

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